Tuesday, February 27, 2007

Gestures worth emulating...

A nation is known best by the people it chooses to remember. Unfortunately in India, we choose to remember the wrong sort of people, or rather, we choose to avoid remembering the most eligible type of people. You have memorials, grandiose and opulent, dedicated to the memories of politicians, who admittedly did a lot for the country, but frankly, could have done a lot more, but chose not to, owing to political considerations, considerations for which this nation has had to pay a rather heavy price.

So, who do I fancy? Well, for one, members of the armed forces. I mean, besides India Gate and a few small cenotaphs scattered here and there, we don't have a single monument dedicated to the brave soldiers who stay awake at nights just so that we may live to see another day. Have we forgotten these men and their trials and tribulations in our zeal to progress? Have we found it fit to turn our back on the past that they represent, not comprehending that in the process, we condemn the present that they have given us? I hope not, and yet I am circumspect.

Another category of forgotten heroes and heroines is sportsmen. When I think of sportsmen, I am NOT referring to cricket. Frankly, I have nothing against it, but in comparison, we have more dignified sports which we could take pride in excelling rather than cricket. That a nation of 1 billion people finds it a matter of great exultation in winning a single silver medal at the Olympics serves to illustrate the level to which we have permitted sheer commercial gilt to overshadow real sportsmanship. In contrast, nations like China, Russia, the U.S., and others (which, perhaps coincidentally, don't happen to be cricket playing nations) simply hog the medal tallies. Perhaps, we could do with taking a little attention away from cricket and its shenanigans, and focusing the same on other disciplines such as athletics, swimming, gymnastics, weight-lifting, etc.

However, this is impossible, at least while companies view cricket as the only source of getting some publicity for themselves. That is where Sabeer Bhatia, the creator of Hotmail, is creating a new trend. His firm, Arzoo.com, has committed itself to sponsoring Mary Thom, three-time world women's pugilist champion and currently resident of rural Manipur, to the tune of Rs. 3 lakh (approx $6,800) for an extendable period of one year. The sum may seem peanuts, but considering the state of affairs in conventional Indian sports organizations, it would go a long way in ensuring that Thom can give competitive sports one more chance.

Another major development along the same lines is the decision of the Tatas to associate themselves with the Prakash Padukone Badminton Academy as a financial partner that would cover all the infrastructure related expenditure of the Academy. This support is expected to help the Academy to revive all its major initiatives, including conducting tournaments and sending its wards for training abroad. Link to The Hindu's article. Thanks are due to Aditya for discussing this point.

It would be worthwhile to see whether Mr.Bhatia's and the Tatas' gesture is acknowledged and maybe even emulated by other corporates. The State may have failed to perform its duty in this regard towards society; let us see where the private sector stands in this arena.

10 comments:

aditya said...

From "Hindu":
BANGALORE: Tata Sons and Tata Motor Finance will be the main sponsors of the Prakash Padukone Badminton Academy, according to Prakash Padukone.

He said here on Tuesday that the Tatas and PPBA had signed an eight-month sponsorship agreement in December 2006.

The sponsorship amount will cover all expenses of the academy, including its lease for the five courts from the Karnataka Badminton Association and four courts from the Pune District & Metropolitan Badminton Association for the Pune centre, day-to-day expenses, and participation of the academy players in international tournaments and camps.

I guess that is not a bad beginning! Let's hope it expands to other sporting activities too.

Vivek said...

I wasn't aware of this. Will add this point. Thanks for the pointer.

Anonymous said...

You have raised an issue that is one of the main factors responsible for the not-so-impressive record of Indian Sports.
It's a real pleasure to see that people like Saber Bhatia and Tatas are coming to the rescue of the cash-strapped Indian sports scene.

Pranav said...

I don't think cricket has to be blames for the lack of interest or sponsorship in other sports or games.As for corporate sponsorship the TATA's are known to be benevolent when it comes to helping out the needy and I would be pleased if the IT sector also does its bit by helping out a few sportmen who have potential to compete at the international level.The junior Gurubhai's(u know whom I'm talking about) and other "great" entrepreneurs of our country should give back more to the society not only in terms of employment generation but also social upliftment and charitable causes

Vivek said...

Pranav: I am not blaming cricket for the lack of interest. As in, it isn't to blame altogether. But the fact remains that if the rest of the sports were equally favored by corporates, then they would be seen as viable past-times, and not just fads as of now.
The word 'should' is not to my liking; I would prefer the word 'could' and 'can', implying a true desire and a willingness to be doing something.

Maya said...

Nice topic to blog on.
I completely agree,vivek,that all sports deserve atleast somewhat equal amounts of attention.As you & pranav say,it's not cricket that's to blame but the authorities who seem to favour cricket over everything else.The public frenzy at the time of a cricket match is maddening enough & the authorities & media simply add to it.

Just look at the amount of publicity & madness the cricket World Cup.If football & hockey were to get even half of as much public attention,it'd go a really long way in improving the standards of these games in the country.
Cricket is the most popular sport here but hockey(supposedly our national sport) is in such a bad state of affairs.

Lets hope that if not the govt,atleast the private sector does something worthwhile regarding this.

aditya said...

You see Reddy, you don't know the amount of blackmailing and pestering I've been upto. Most of the comments have been forced and under pressure. I am sure you don't need to do it. Your compelling writing has found an exclusive fan-base (I am one of them!). The numbers will just keep increasing.

Maya said...

I agree with adi,vivek...You'll have people reading your blogs even without canvassing...N yes as adi says,I also have been upto pestering,calling up people,mailing them etc to get them to post a comment on my blog...You dont need to do all that...I'm definitely a big fan of your writing too!!!

dashingkris said...

I totally agree with u...Cricketers are already millionaires! i guess its about time we make other sportsmen/women rich!!!

Anonymous said...

Talking ot brave soldiers and how we remember them, you and your readers will find thsi post of interest:

http://hindudharma.wordpress.com/2006/12/09/munnabhai-vs-manish-pitambare/

and
http://hindudharma.wordpress.com/2006/12/23/more-munnbhai-manish-pitambare/

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